The assignment is to find and profile one company that specializes in PR research. This can be any aspect of research, from conducting surveys to focus groups to intercepts to biometric tracking. The company can be located anywhere, but we must be able to verify its existence.
The profile should contain:
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- Company name, location, URL
- Company overview
- Description of services provided
- (Note, all of the above you can find on your own, through the organization’s web site)
- Three ideas for how a brand could use this company to help with a PR campaign
- (Note, unlike the items above, this is something YOU need to think about for the assignment)
You should be able to complete this assignment within two pages.
